After programming radio stations in Worcester, MA, Rochester, NY, and San Francisco, CA, transitioned into radio research in 1995, joining Creative Audience Research in Sonoma.  He eventually purchased the company in 2001 and over the next 17 years continued to provide perceptual research to many of the most important companies in broadcasting.  In 2018 he accepted a position with full-service firm Cooper-Roberts Research. He caught the theatre bug a few years after moving to Sonoma, with his first role as Juror #11 in 12 Angry Men, part of the Sonoma Community Center’s short-lived Theatre @ The Center Program.  Since then, favorite roles have included The Old Man in A Christmas Story: The Musical (SAL), Guiteau in Assassins (NWSC), Harold in The Full Monty (etc!), Brad in The Rocky Horror Show and Williamson in Glengarry Glen Ross (T@TC).  Discovering an aptitude for the business side of theatre, he joined Sonoma Arts Live as Business Manager in 2017 and was named Executive Director in 2021.  Along with his theatre “hobby,” he is the host of Power Pop radio show ALL KINDSA GIRLS on Saturday nights at 9pm on 91.3 KSVY Sonoma.  He holds an IPC Principal Certification from the Insights Association and a B.S. in Communications from Emerson College where he was Salutatorian of his graduating class.